2009-04-10

Getting a handle on economic disaster

This week, StatsCan jobless figures and the parliamentary budget officer's new economic report suggest that we're even more totally screwed, despite the prime minister's consistently cheery "don't worry be happy" mantra. Imagine that.

So, previous stellar efforts of our own Audrey and Fourth Dwarf notwithstanding, obviously it is time again for the ESIs to step into the economy. Yuck! It's all over my paws now, and it smells, like, ummm, bad! I digress.

At the ESI Institute for Tax-Deductible Thinktankage, we are all over putting a face on the true extent of this economic mess, with our specialty, the all-important nomenclature. For now, we'll leave the actual fixing-up stuff to trained economists like the PM. Who unfortunately has never actually worked as an economist. Oops.

Now where was I? Oh, right: Economy. Doom. Disaster. Etymology.* Terminology. Coinage.

"Ecopalypse" had the nicest ring, but a quick paw-over of Google shows those freakin' pesky environmentalists have already tagged it. Bastards. And why is it that their cosmic antimatter, all those smart develop-at-any-cost business types, still haven't noticed that economy and ecology look, even to a casual observer, to be so closely related? Not a coincidence, surely. I digress again.

"Econalypse" made our fallback list, but it turns out some lousy blogger beat us to it by months. Bastard. Besides, it sounds too much like "Econo-Lips". Which in turn sounds too much like the kind of big, red wax lips that Stephen Harper would buy at a dollar store, and wear to lighten up those hinterland news conferences where he keeps insisting that the country's economic fundamentals are great. That kidder.

Then, in homage to the epic Bernie Madoff Ponzi scheme that finally overbalanced the global economy's already-sideways tilt, we thought "Eponzilypse". We were really graspin' at straws on that one...

Crap! We need ideas. What to do, what to do? I know! How 'bout a contest...?

* Memo to Traci, perky but inexperienced new summer intern in the ESI graphics department: Kid, etymology is about words. Entomology is about bugs. Take a note for next time, please...

2 comments:

XUP said...

Seeing as it's you and everything, how about something ending in "doggle" instead of in "lypse"? (i.e.: doomdoggle, econodoggle, banedoggle and/or dogglestyle)

coyote said...

I am merely the medium, not the message. Besides, the Toolypse Festival will sprout any week now. I wouldn't wanna take us off-message during that...