As you were...

Phew. Yesterday's drop in lululemon® stock prices appears to have been a mere knee-jerk market blip. The integrity of our (studiously mimeographed) Mumumelon® business case is intact. Apparently it takes more than being dead wrong about your product having some kinda wearable nutriceutical mojo. Or rather, not.

But lululemon®'s chairman apologized right away. They just trusted suppliers that told them the fabric was impregnated with seaweed: "Hey. It felt different! How were we, sharp business people that we are, to know the stuff was suspect? Now can we go back to making money, here?"

That's the spirit. Pure damage-control genius! As chief spokescoyote for Mumumelon®, I apologize for panicking. It was our news supplier's fault. How were we to know they'd update their story when the market changed direction again, two lousy hours later? Back to sucking on the hems of your favourite 'melon mu'umu'us, everybody... And to the naysayers? I say let the market decide. 'Cuz it's obviously so smart-like...

Image: corg.org