I just figured that, since Sun TV is gonna go all Foxic News North on us, it should have a classy new logo. The old one is as boring and dull as, ummm, the existing media that the new Putative Stun Channel hopes to thrash.

So, you know. Something restrained. Classy. Understated yet evocative. And with all the wit and public charm of its new, formerly pasty and now oddly-tanned executive guy, Kory Teneycke. Former Stephen Harper spokesthingy. Former Mike Harris backroom braintrust kid. Y'know?

But it wasn't easy. Endless concepts. Days of consultation with the Research Director. Multiple versions. Accusations of overthinking everything.

And locating a cuddly new mascot. You have no idea how hard it is to find a one-winged turkey vulture that can still, actually, you know, aviate in the solar wind...

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